Google, being an undisputed leader in search engines, places a high importance on the quality and relevancy of its search engines.
For this same reason, doing the wrong things with Adsense and other forms of advertising, whether intentional or unintentional, may result in a severe penalty of getting your site banned, or even having your account terminated.
For those who are thinking of starting an Adsense method, make sure you read and understand the Google Adsense Terms of Service!
Here are some of the more critical things to avoid:
Don’t use ‘hidden’ texts on your pages – Filling your advertisement pages with text that is too small to read, or is the same color as the background, or using css for the sole purpose of loading them with rich keyword content and copy will earn you a penalty.
Don’t use ‘page cloaking’ – There is a common practice of using browser or bot sniffers to serve the bots a different page other than the actual page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking visitors into clicking to somewhere you want them to go, but somewhere they may not have wanted to go.
Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense page as two separate URL’s will invoke penalties and even termination. Likewise, this is a reason to avoid auto submitters for those who are receiving submissions.
Better to first check and see if your domain is already listed on a certain search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again.
Don’t create ‘Link Farms’ – Be wary of who and what are you linking your Adsense pages to. The search engines know that you cannot control who links to your site, but you can certainly control where you link yours to.
Link farming has always been frowned upon in the eyes of search engines, especially Google. That is reason enough to avoid them. Having too many links on a single page can classify you as a link farm, so don’t overdo it with your links.
Page rank for sale – If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get banned from the search engines.
Don’t use ‘Doorways’ – These are similar to page cloaking. The common practice of loading a page with choice keyword ads aimed at redirecting visitors to another “user-friendly” page is a big issue among search engines. There are many SEO firms offering this kind of service, try to avoid them at all costs.
Multiple domains having the same content – In case you are not aware of it, search engines look at domain IP’s, registry dates, and many other factors when determining website quality and originality. Having multiple domains with the same exact content is not something you can hide from them.
The same goes with content multiplied many times on separate pages and sub-domains, or forwarding multiple domains to the same content.
Many of the above examples apply to all search engines, not only to Google. By having a mind set that you are building your Adsense together with your pages for human users and not for bots, you can be assured of great things for your ads and sites, not to mention avoiding the wrath of the search engines and getting your Adsense and site account terminated altogether.
Please note that the above examples are just that – examples!
It is your responsibility to read and understand the Terms of Service (TOS) of any marketing program you choose to employ in your marketing efforts.
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